The curriculum.
All 8 lectures, in order. Each lecture has a hero principle, supporting body, practical tips, founder tasks, and a real case study from one of Ali's operating companies.
All 8 lectures · in order
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/ Lecture 01 · INTRO
Passion Comes First
But you have to be ready.
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/ Lecture 02 · IDEA
Data. Mission. Emotion.
Be realistic with yourself.
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/ Lecture 03 · PROBLEM
Who. What. Where. When. Why. How.
Your last chance to prove your hypothesis wrong.
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/ Lecture 04 · P.U.F.I
Product. Users. Feedback. Iterate.
Build something users love. Then get more users.
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/ Lecture 05 · GROWTH
Metrics. Types. Tactics. Retention.
Startups live on growth.
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/ Lecture 06 · T.H.M.C
Team. Hiring. Managing. Culture.
It takes a village.
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/ Lecture 07 · O.S.F.I
Operations. Sales. Focus. Intensity.
Never lose momentum.
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/ Lecture 08 · C.F.O
Competition. Fundraising. Outro.
Don't compete. Monopolize.
Get the companion
The book.
Startup X — the book — is the companion long-form to the curriculum. The Operator's Playbook in printed form.